While maintaining its strong grip when it comes to streaming videos, Netflix appears to be wavering from its past reluctance to offer downloading options to its massive client base. At present, that proposed shift is merely a rumor, but there’s a belief by some in the tech world that such service could be available by the end of 2016.
As innovative as Netflix has been with their business model, they’re currently lagging behind Amazon in the ability to download movies and TV shows. The latter company introduced their service in September 2015, though there has been criticism of the limited amount of video available to actually download.
“Netflix knows that the longer they wait, the greater the danger is of losing market share,” tech specialist Patrick Mahony said.
Shortly after Amazon’s introduction, Netflix indicated that an addition of that sort would ruin the simplicity that customers currently enjoy. The company’s research had shown that such add-ons didn’t receive much usage. However, Netflix’s CEO Reed Hastings appeared to be keeping the door open about downloading earlier this year.
The value of downloading is that users won’t be at the mercy of inferior or no Wi-Fi connections when watching Netflix. Offline options would be especially valuable for people on lengthy journeys.
“Dead time on flights can be virtually eliminated,” tech specialist Patrick Mahony indicated.
There is one key point that Netflix users need to be aware of in the event this rumor becomes fact. At least in the early going, the company may be equally limited in the number of titles available. That’s due to the fact that many of the contracts that Netflix has with studios specifically indicate that only streaming is allowed. A re-working of such deals may involve lengthy contract negotiations.