After the music industry successfully shut down a large group of online sites that were illegally offering music content for free or otherwise, only a few of the mainstream music providers have remained. One such company is Pandora.
Pandora Internet Music, or simply Pandora, was founded in January of 2000. After 11 years operating as a private entity, the company went public with a IPO in 2011 under the symbol P. Today, the company offers services in the U.S., Australia and New Zealand with over 1.5 million songs in its portfolio.
Due in large part to issues with royalties and competition, Pandora has taken its time updating its software and image. The wait is over as Pandora representatives recently announced the release of Pandora Plus, an updated version of the company’s website. It’s worth noting the changes are being treated as a rebranding instead of just another update. Most of the internal changes involved new features for the ad-supported listeners.
As part of its rebranding efforts, the company is ready to introduce a new logo and look and feel to its website. While most of the services will remain as is, customers and listeners will be introduced to new value-added features over the coming months.
In the company’s press release, one of its officials stated: “Music is a personal experience for everyone, from the artists creating it all the way to the fans listening to it. And as Pandora continues to evolve the most personal music experience, our new look embraces the dynamic range of sound and color, visualizing the energy and emotion that artists pour into the creation of music, and that we feel as listeners. Our dynamic brand is composed of form, color, and pattern, which we implemented in the new P icon and serves as your portal into the unique diverse range of music you love.”
For Pandora, that’s what it is all about, spreading and enhancing the music listening experience.