Google just announced a new open source project called the Accelerated Mobile Pages Project (AMP Project) aiming to provide users with quick-loading articles.
In an era where people increasingly browse through mobile phones and loading speed has become the number one concern, Google’s move seems totally appropriate. Based on technical specification, AMP publishers will be able to quickly serve users with faster loading mobile articles / news.
When asked, Richard Gingras – Google Head of News – said the project “is about making sure the World Wide Web is not the world wide wait – that’s where we’re focused”. He also added “Anything less than instant simply shows a degradation, a decline in engagement”.
In addition to speed increase, this update should also help rank higher on search engines since load times is part of the key factors taken in consideration by Google’s algorithm.
Partners seen at today’s event included Buzzfeed, The Washington Post and Twitter.
Patrick Mahony’s first impressions
“This new update comes right at the time when Facebook recently became the number one platform to access news through mobile devices“ says Patrick Mahony. “Indeed, the use of browsers like safari on mobile phones still is really slow and inappropriate when facing Facebook or News application.”
It was about time for Google to make a step forward on this matter. However, it still feels like a long way to go before the AMP Project can be fully operational.
Story to be continued…