Finding a new niche in the $9.7 billion pizza market may seem like a tough challenge, but a startup company near Silicon Valley is making an effort to fuse technology with convenience, speed and delicious taste and do so at a competitive price.
The company, Zume, is forging ahead with the idea of primarily using robots to make the pizzas. Coupled with that is the concept to have a total of 56 different pizza ovens within specially constructed delivery vans to allow for quick service. The setup has been compared to that of an ice cream truck, only in this case, the likelihood of adults chasing the vehicle down is more likely.
Some critics dismissed the idea that this could possibly challenge the tight grip that pizza giants like Pizza Hut and Domino’s already have on this select subset of the overall market. However, tech specialist Patrick Mahony sees value in the innovative approach to dealing with the incoming $15 per hour minimum wage for California.
“This may not be creating jobs, but the technology behind it could set the standard for all businesses that have a delivery component attached to their product,” Mahony said. “Of course, the quality of the pizzas will be the most important aspects that has to be honed.”
Those 56 ovens will be set up so that remote operation is available, with the aforementioned robots loading all possible menu items into each oven. As the driver heads out to deliver pizza, the cooking doesn’t begin until just over three minutes before arriving where the customer is located. That allows them to receive their pizza virtually right out of the oven.
“The fact that Zume could be an investment vehicle for companies like Google definitely makes it one to watch,” said tech specialist Patrick Mahony.